In another forum I've been accused of being a Telstra-lover so to prove this is not the case I'd like to give Optus a big pat on the back for their recent announcement of $315m investment in expanding the coverage and speed of their HSPA network. Optus aims to reach 98% of the population by the end of 2009 and progressively give speeds of up to 42mbps.
So, Hooray. This will bring increased competition in the marketplace, offering greater choice and driving ongoing innovation of mobile services available to consumers.
This is a fairly predictable move by Optus, however while they are playing follow-the-leader behind Telstra, this is not necessarily a bad thing and as the challenger, this is what you'd expect. Thats my beef though, I don't think Optus has any other choice as the second-largest player in the market to match the technology evolution of its largest competitor, though kudos again to Optus for not waiting too long to do so.
However, if Optus don't start thinking about what mobile internet really means to their customers and to their business, they will struggle in the future. Just matching Telstra is not enough, Optus needs to innovate, not just replicate.
I love ALL mobile operators!
Showing posts with label Telstra. Show all posts
Showing posts with label Telstra. Show all posts
Wednesday, May 7, 2008
NextG the World Beater
Sol Trujillo recently touted Telstra's 3G services as generating $20 more per user per month than their 2G offering. http://www.australianit.news.com.au/story/0,24897,23651210-5013040,00.html
Supporting the 'incumbent' is always a fraught exercise however this underpins what I think is the main theme of the mobile industry.
Mobile operators ultimately use the same network technologies, however Telstra has understood in delivering the mobile-world to consumers, you need to give them compelling content and services that are tailored to work on the mobile, not just 'internet access'. Telstra has understood this with Foxtel MobileTV, BigPond music and a plethora of other services and their ARPU shows they are reaping the benefits.
People will consume mobile services, they love them and they're willing to pay, telco's just need to provide them and do it well.
Supporting the 'incumbent' is always a fraught exercise however this underpins what I think is the main theme of the mobile industry.
Mobile operators ultimately use the same network technologies, however Telstra has understood in delivering the mobile-world to consumers, you need to give them compelling content and services that are tailored to work on the mobile, not just 'internet access'. Telstra has understood this with Foxtel MobileTV, BigPond music and a plethora of other services and their ARPU shows they are reaping the benefits.
People will consume mobile services, they love them and they're willing to pay, telco's just need to provide them and do it well.
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