Sol Trujillo recently touted Telstra's 3G services as generating $20 more per user per month than their 2G offering. http://www.australianit.news.com.au/story/0,24897,23651210-5013040,00.html
Supporting the 'incumbent' is always a fraught exercise however this underpins what I think is the main theme of the mobile industry.
Mobile operators ultimately use the same network technologies, however Telstra has understood in delivering the mobile-world to consumers, you need to give them compelling content and services that are tailored to work on the mobile, not just 'internet access'. Telstra has understood this with Foxtel MobileTV, BigPond music and a plethora of other services and their ARPU shows they are reaping the benefits.
People will consume mobile services, they love them and they're willing to pay, telco's just need to provide them and do it well.
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